ASM Experience - Where Motorsport Dreams Come Alive in Clermont-Ferrand

ASM Experience is an interactive museum and experience center dedicated to the world of automotive excellence and motorsport, nestled within Clermont-Ferrand's iconic Stade Marcel Michelin. This venue celebrates the legendary achievements of Aston Martin in one of the world's most prestigious racing events, the 24 Hours of Le Mans, offering visitors an unforgettable journey through speed, innovation, and sporting glory.

Through cutting-edge virtual reality simulators, engaging interactive displays, and an impressive collection of authentic racing vehicles, motorsport enthusiasts can immerse themselves in the thrills and technical mastery of competitive racing. The museum brilliantly merges technology, sport, and art, creating an inspiring atmosphere for visitors of all ages. For racing fans and automotive aficionados exploring Clermont-Ferrand, ASM Experience represents an essential destination that showcases the city's rich heritage and commitment to experiential cultural tourism.